Vivo Miles, turning our kids into selfish little shits?
Is that a bit strong? … probably.
What would YOU do if your child brought home: this letter?
One concerned parent instantly didn’t like the sound of it and decided to do a little research, and came across another concerned man’s research: http://www.furnessacademy.com/2010/01/vivomiles-bribing-kids-to-behave.html. The headmistress has been informed and he is waiting for her to respond.
Lets hope she sees reason and puts the children under her care before profit.
Vivo Miles is a PRIVATE COMPANY that some schools are using to “reward” children for complying with their wishes, both large and (ridiculously) small. A bribe, basically.
There are two sides to this story:
- The fact that schools are bribing children for successful executions of the most mundane actions that, really should be done willingly … or even begrudgingly. This WILL have the effect in adult life where no one will have the desire to do something for someone else without expecting something in return … more often than not, a financial return!
- Vivo Miles website/social network, being a profit driven company/product, bombard the children with advertising suggestions tailored specifically to the information stored in each childs “profile” and “browsing history” in their database, grooming them for that profit. Also, can they be trusted with the children’s personal data? Is there full transparency with regard to their background and motivation for dreaming up and then offering this new “service”?
There is in FACT another COMMERCIAL COMPANY behind Vivo Miles called Everlution Software Ltd.
VivoMiles.com Whois Record
Here’s what we know about vivomiles.com:
* “Rickett, Sam” owns about 7 other domains View these domains >
* is a contact on the whois record of 10 domains
is a contact on the whois record of 6 domains
is a contact on the whois record of 61,073 domains
* 2 registrars have maintained records for this domain since 2008-03-03
* This domain has changed name servers 2 times over 2 years.
* Hosted on 2 IP addresses over 2 years.
* View 120 ownership records archived since 2008-03-05 .
* Wiki article on Vivomiles.com
* 4 other web sites are hosted on this server.
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6-8 Cole Street
London SE1 4YH
Domain name: VIVOMILES.COM
Administrative Contact, Technical Contact:
Studios 2 & 3
6-8 Cole Street
LONDON SE1 4YH United Kingdom
London SE1 4YH
+44.02077407896 fax: +44.02071499949
Registration Service Provider:
(DynDNS) Dynamic Network Services, Inc.
Login to your account at http://www.dyndns.com/+domains/ to manage
nameservers and contacts for your domain name.
Record last updated on 28-Feb-2010 15:06:25 UTC.
Record expires on 03-Mar-2011.
Record created on 03-Mar-2008.
This domain is delegated to DynDNS.com Custom DNS:
100% uptime since 2001! ** Learn more here: http://www.dyn.com/ **
Domain status: clientDeleteProhibited
Sam Rickett (Everlution Software Limited), London
Everlution Software specialises in complex software development projects, particularly large database-driven web applications. They design, develop, market and sell their own products, Vivomiles – a national school rewards system similar to Nectar points / AirMiles which replaces merit slips/gold stars with a modern web/mobile banking interface, and Street Consensus – a central database for Investor Relations information, replacing the inefficient practice of emailing spreadsheets.
So Vivo Miles is a “product” of Sam Rickett’s Everlution Software Ltd and you produce a product for one reason only … to make money.
And schools are signing up to this shit! What sort of incompetent twats have we got running our schools?
At the same postal address (6-8 Cole Street LONDON SE1 4YH), amongst others is Chris Broadbent’s “The Internet Works”: http://www.theinternetworks.co.uk/index.php
Excerpts from the site:
Welcome to The Internet Works
At The Internet Works we specialise in building revenues for web site owners. Our team of experienced web sales and business development professionals will work alongside you as an extension of your company to help you make money from your web site.
From initial consultation we will work with you to develop your site to support standard format advertising and record the successful delivery of on-going targeted advertising campaigns. Based on decades of successful web sales experience we will seek out commercial opportunities and partnerships that will benefit you whilst balancing the integrity of your site from a users perspective.
So our proposition to you is simple. Lets team up and make some money.
There are a lot of very good web sites out there. Not all of them make money though. Why is this?
In our experience, a lot of talented people spend their time building a great site, covering a subject on which they are an authority and through expertise and sheer doggedness build up an audience who find their site invaluable. Does this sound like you? If so you’re in the right place because your audience would be of great interest to a wide range of targeted advertisers but in our experience talented web site owners often don’t know how to set up advertising campaigns on their sites or how to go about effectively selling them.
In a nutshell:
1. The founding Directors were previously both Sales Directors at different blue chip media businesses.
2. We have long standing relationships with all of the major on line advertising agencies.
3. We have successfully run a host of web sites that make money from multiple revenue streams for more than ten years.
A “client” of The Internet Works by the name of “Bullbearings” is very interesting with relation to Sam Rickett (Vivo Miles/Everlution Software Ltd) and Chris Broadbent (The Internet Works)
The leading virtual share trading web-site in the UK, Bullbearings has over 160,000 users try their hand at virtual trading every month. We have helped to establish a solid base of repeat advertisers as well as improving registration processes to build a quality database of over 100,000 profiled registered users. We have also booked a range of blue chip companies to take advantage of Bullbearings’ excellent white labeled technology solutions.
On their site http://corporate.bullbearings.co.uk/ they boast:
Lead Generation & Viral Marketing
Do you want to generate more leads and convert more business? We specialise in providing the tools to help you do this.
It could be an online competition, trading game, refer-a-friend system or another lead generating solution.
One of our clients once launched a competition with us and generated leads at a cost of 17p each!! Our solutions are cost-effective and quick to implement.
Graduate Recruitment Services
BullBearings is unique in the graduate recruitment sector. We focus on working with students as well as recruiters and launching innovative ways the two parties can talk to one another.
Whilst we have over 40,000 students using our services we focus on quality and not just quantity. By working with the top universities together with the best-student run investment, economics and finance societies in the world we help deliver first class talent to graduate recruiters.
University Stock Challenge
We lead the market in this area by operating ‘University Stock Challenges’ in the UK, Ireland, Australia and worldwide. Students compete against each other in unique simulations. The students improve their financial knowledge and graduate recruiters are able to highlight future potential more easily.
We also provide white-label and bespoke versions of our trading games for graduate recruiters, societies and universities.
To find out more please contact us today >>
As well as our well-known trading simulators we also provide off-the-shelf, and bespoke simulations to help graduate recruiters discover talent within univerisities worldwide. Whatever kind of simulation you are looking for please contact us today.
We have a wide range of other graduate recruitment solutions and are particularly experienced in providing bespoke solutions for your individual needs.
Perhaps you want to target a particular demographic, or university? Perhaps something in China, Russia or India? Want to talk to the top UK universities?
Whatever your requirements, please contact us today for more information about how we can help
School & Education Services
BullBearings helps students and teachers achieve their best!
With innovative and fun tools we can help deliver more exciting curriculums that excite and enthuse students.
Whether you want a special stock market trading game, some online financial education content or an in-house training day.
Whatever your motivation, contact us today to discuss how we can help you, your school and your students.
But what has Bullbearings got to do with Vivo Miles?
UK Limited Company, (Company number: 4959211)
IT Centre, York Science Park
Writing for Bullbearings:
Chris Broadbent’s profile: http://community.icontact.com/users/chris.broadbent
George Grima, of BullBearings, says: “We are looking at launching something similar in the new year. Having thousands of mini fund managers each doing their bit to generate excess returns is very exciting. The potential is enormous. http://www.timesonline.co.uk/tol/money/investment/article2925357.ece
Eh? Who’s George Grima?
George Grima, chief executive of Vivo Miles, said it could spread to other state schools. (See article below – slimline66)
Schools bribing pupils to cut truancy
Schools are spending up to £30,000 a year on “bribes” to keep order in the classroom and cut truancy.
By Graeme Paton, Education Editor
Published: 8:49PM BST 19 Oct 2008
In some cases, children can win plasma televisions, games consoles, iPods, lap-tops and even flights abroad for turning up on time and working hard.
Under a new reward scheme, pupils are being urged to collect good behaviour “points” which they can cash in for prizes.
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Habitual truants can get extra rewards for turning up regularly to classes, with headteachers claiming incentives are now more effective than detentions.
The disclosure comes just days after Ofsted suggested rewards were a “powerful incentive” for students who struggled with school.
But critics claim taxpayers’ money is being wasted as many pupils “play the system” to get their hands on prizes.
The Daily Telegraph has learned that the Government’s flagship academies – semi-independent state schools in deprived areas – are among those spending the most on reward schemes.
Barnfield South Academy, Luton, is investing £28,000 this year on prizes and incentives.
Mark Bennison, associate principal, said attendance rates had already soared from 88 to 93 per cent under the scheme.
“Some people say that you should not bribe children, and I am prepared for the fact that it is going to be controversial, but the fact is it has played a big part in motivating children at this school,” he said. “Learning and earning are inexorably linked and if children don’t see that they are not going to survive when they leave school.”
Many schools already operate small scale reward schemes, handing out certificates for good behaviour.
But Barnfield is among 14 to sign up so far to the Vivo Miles programme – a new reward scheme administered by a private company offering expensive gifts to the best pupils.
Under the system, pupils earn points for good behaviour, attendance, healthy eating, smart uniform, hard work, excelling in sport and helping around the school.
Each point is worth a set value – depending on the school – and students can save up for prizes, cashing them in at any time on a specially-accessed website.
Mr Bennison said the scheme was funded largely from renting school playing fields and facilities to community groups, and he insisted it was cheaper than expelling pupils altogether.
Westminster Academy in central London is spending £20,000 on the scheme this year.
Rod Boswell, a house principal, said pupils could win “anything from three tennis balls to a plasma TV”.
Prizes for the most credits include a Sony laptop, a PlayStation3 and a Palm Tungsten handheld computer. Pupils can also get a Nintendo Wii, iPods and sporting equipment, including cricket pads and footballs.
“Simply imposing detentions doesn’t work in an inner-city setting like this, because the punishment is quite often little in comparison to what some of these children see outside in their day-to-day lives,” he said.
Another school is in negotiation with a local airport to turn points into air miles. Pupils in other schools can use Vivo cards to get reduced or free entry to local cinemas or swimming pools – and discounts in some high street stores.
George Grima, chief executive of Vivo Miles, said it could spread to other state schools.
“Several schools are spending £30,000-plus on the rewards themselves” he said. “They have also successfully turned around the behaviour of some very disruptive students who were at risk of being expelled. They saved around £4,500 per student in out of school provision as a result, even though more traditional thinkers would see it as unethical.”
But critics say the scheme effectively rewards bad behaviour.
Richard Gerver, a former headteacher and Government advisor, said: “This is all about short-term impacts rather than making sure pupils really have a deeper understanding of the negative impact of bad behaviour. There are a large number of children who will simply play the system without really changing their attitude.”
A study last week by Maurice Galton and John MacBeath, from Cambridge University, found “little sign” reward systems led to improvements in pupil behaviour. http://www.telegraph.co.uk/education/3227319/Schools-bribing-pupils-to-cut-truancy.html
I think you get the picture by now.
Bribing doesn’t work (praise does!)
Signing up to this profit driven organisation should be avoided at all costs. Our kids are being used!